The very qualities that made glam unusual and undervalued are now being reintroduced into our culture through video, music, and cyber and computer mediums, while artists such as Lady Gaga have made glam popular once more. Carefully explaining this misunderstood genre, explores glam's attraction and the reasons it has endured. With the help of copious examples, the book covers the style from the pre-glam British invasion of 1964-69 through the classical glam era (1970-75); the metamorphosis into glam goth, glam metal, and glam new-romanticism (1976-90); and the style's reemergence (1990-present). It provides a theoretical basis for musicians' attraction to this highly visual and theatrical form of pop music and sets glam in a historical context, following the format through MTV, videos, and vibrant stage and theatre presentations. Finally, the book explores the hybridization of glam with other styles, illustrating how the genre has progressively reemerged as a premier form of performance pop.