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Barnes and Noble

The Two Headed Coin: Unifying Strategy and Risk Pursuit of Performance

Current price: $39.95
The Two Headed Coin: Unifying Strategy and Risk Pursuit of Performance
The Two Headed Coin: Unifying Strategy and Risk Pursuit of Performance

Barnes and Noble

The Two Headed Coin: Unifying Strategy and Risk Pursuit of Performance

Current price: $39.95
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Size: Hardcover

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Discover the interplay between strategy and risk in this insightful new resource from two experts in the financial industry who have applied their knowledge to multiple industries
In
The Two Headed Coin
, accomplished authors James L. Darroch and David Wm. Finnie deliver an insightful exploration of the interplay between strategy and risk that underlies the operational framework of successful organizations. You'll learn which risks are fundamental to the strategic positioning and goals of your organization and which are not. You'll also discover the importance of an independent risk function, e,g., the CRO, and its invaluable role as part of the strategic process.
You'll also find:
A thorough discussion of the notion of competitive advantage and how it relates to risk
An exploration of consumer perception and reputation as an asset to be managed
How to use scenario planning and real options to provide a framework for managing uncertainty
How a focus on culture and ethics can minimize the risk of large losses due to adverse behaviors
Perfect for risk management and strategy professionals
will also earn a place in the libraries of executives and managers who wish to improve their ability to integrate strategic and risk thinking to create competitive advantage.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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