— KENT NICHOLS, cocreator of viral phenomenon AskANinja.com One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right. Now, in , they explain how you can make a video guaranteed to pack a major punch by applying four core principles: . . . Don't fake it. Make it real. . . . Get down to business right away. . . . Show us something we've never seen before. . . . An emotional connection is the key to sharing.