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Barnes and Noble

They Buy Your Because: Closing the Sale a Crowded Market

Current price: $17.95
They Buy Your Because: Closing the Sale a Crowded Market
They Buy Your Because: Closing the Sale a Crowded Market

Barnes and Noble

They Buy Your Because: Closing the Sale a Crowded Market

Current price: $17.95
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Size: Paperback

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Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales. That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using. It's called your Because. The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, and results in practical application. The Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it. In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year. Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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