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Barnes and Noble

This I Know: Marketing Lessons from Under the Influence

Current price: $25.00
This I Know: Marketing Lessons from Under the Influence
This I Know: Marketing Lessons from Under the Influence

Barnes and Noble

This I Know: Marketing Lessons from Under the Influence

Current price: $25.00
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Size: Audiobook

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Terry O’Reilly, host of the popular radio show
Under the Influence
, provides the best stories about smart marketing for small business. In Terry's gifted presentation,
This I Know
is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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