Signing a record deal at the age of 17 is something Alex didn't plan for, but it sets him on a path that will bring him tantalisingly close to fame, not once, but three and a half times over the next 7 years.
Things don't always go as planned as he ditches school and jumps from US record deals to UK TV appearances, even joining a boy band in his epic quest for fame.
Alex encounters neo-nazis and gangsta rappers up close, and experiences tragedy, mental health challenges and sexual abuse, all during the cultural shift of the 90s meeting the likes of The Fall, Suede, Blur, Patti Boyd, Mansun and PJ & Duncan on the way.
Three And A Half Minutes of Fame is an authentic look back at the 90s, the last decade before social media, seen from the experiences of an Essex boy with a dream.