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Tracking the Audience: The Ratings Industry From Analog to Digital / Edition 1
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Barnes and Noble
Tracking the Audience: The Ratings Industry From Analog to Digital / Edition 1
Current price: $180.00
Barnes and Noble
Tracking the Audience: The Ratings Industry From Analog to Digital / Edition 1
Current price: $180.00
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shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
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