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Barnes and Noble

Trading Up: Building Cooperation Between Farmers and Traders in Africa

Current price: $39.95
Trading Up: Building Cooperation Between Farmers and Traders in Africa
Trading Up: Building Cooperation Between Farmers and Traders in Africa

Barnes and Noble

Trading Up: Building Cooperation Between Farmers and Traders in Africa

Current price: $39.95
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In large parts of Africa, smallholder farmers face serious difficulties in selling the produce that they have grown with so much effort and care. At the same time, the people who specialize in marketing the produce are treated with great suspicion, not only by farmers themselves, but also by extension officers, development practitioners, policymakers, researchers and consumers. Ask them what they think about traders, and the words “manipulation”, “exploitation” and “speculation” soon crop up.
This book argues that the lack of market access for smallholders in Africa is closely related to this limited respect for the role of traders. Faced with adverse policies and popular attitudes, traders cannot run their businesses properly. More respect and support for traders would enable them to develop markets, find new customers, add value to products, invest in new businesses, and improve the efficiency of the food distribution system. This would generate demand for more and better farm products, and thus help to improve the incomes and livelihoods of the rural population. Traders can multiply development, not only for their own benefit, but also for that of farmers and consumers.
Based on case studies and written in easy-to-understand language, the book is richly illustrated with line drawings.
This book was made possible thanks to funding from Cordaid, ICCO and Oxfam-Novib. Under the coordination of KIT and IIRR, the book was written by more than thirty traders, farmers and professionals from Africa, Europe and the USA, and edited by Paul Mundy.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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