"If you have an existing business, then is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Don't wait for people to come to you. Implement these evergreen traffic strategies so you can find people and focus on changing their world with the products and services that you sell.