Young Rapper Impala is released from jail after his girlfriend pawns the laptop filled with his unfinished music to post his bond. With no job and his nickel and dime hustles not panning out, Impala does literally any and everything to get the laptop back before his show at the music festival SXSW. Young Hustler Freddy is tired of being just an errand boy when the neighborhood dope boy, and his mentor, gets arrested by the FEDS on their way out of town. Their Panamanian plug puts Freddy under his wing and shows him the real way to hustle step by step. When Impala and Freddy cross paths again they have both changed for the better, and dominate their professions. As they battle for fame and fortune, which one will be worthy of wearing the crown as the King of Fayetteville?