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Barnes and Noble

Treatise on Rhetoric / Edition 1

Current price: $13.99
Treatise on Rhetoric / Edition 1
Treatise on Rhetoric / Edition 1

Barnes and Noble

Treatise on Rhetoric / Edition 1

Current price: $13.99
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The art of rhetoric, or persuasive public speaking, was brought to perfection in classical Athens. During the fifth and fourth centuries B.C.E., rhetoric came under the scrutiny of the philosophers. While Plato dismissed public speaking as mere hackwork devoid of a rational basis, Aristotle defended it as a true art. In his great work, Treatise on Rhetoric, which laid the foundations of philosophical rhetoric, Aristotle deals at length with the processes of argument and with style, including rhythm and meter. For Aristotle, rhetoric is a brand of the art of reasoning; its function he defends not as mere persuasion, but as "the observing of all of the available means of persuasion."

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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