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Barnes and Noble

Understanding and Profiting from Intellectual Property: A guide for Practitioners Analysts

Current price: $54.99
Understanding and Profiting from Intellectual Property: A guide for Practitioners Analysts
Understanding and Profiting from Intellectual Property: A guide for Practitioners Analysts

Barnes and Noble

Understanding and Profiting from Intellectual Property: A guide for Practitioners Analysts

Current price: $54.99
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Size: Hardcover

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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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