'%20cy='5.2227'%20cx='-20.033'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.9'%3e%3ccircle%20fill-rule='evenodd'%20cx='-2.5033'%20transform='matrix(-.76604%20.64279%20.64279%20.76604%200%200)'%20cy='13.387'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.8'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.17365%20.98481%20.98481%20.17365%200%200)'%20cy='8.3722'%20cx='16.173'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.7'%3e%3ccircle%20fill-rule='evenodd'%20cx='27.257'%20transform='matrix(.5%20.86603%20.86603%20-.5%200%200)'%20cy='-7.474'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.6'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.93969%20.34202%20.34202%20-.93969%200%200)'%20cy='-26.738'%20cx='25.562'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.5'%3e%3ccircle%20fill-rule='evenodd'%20cx='11.881'%20transform='matrix(.93969%20-.34202%20-.34202%20-.93969%200%200)'%20cy='-40.405'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.4'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(.5%20-.86603%20-.86603%20-.5%200%200)'%20cy='-42.081'%20cx='-7.3838'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.3'%3e%3ccircle%20fill-rule='evenodd'%20cx='-23.219'%20transform='matrix(-.17365%20-.98481%20-.98481%20.17365%200%200)'%20cy='-30.981'%20r='3.5391'%20stroke-width='0'%20fill='%23ffffff'/%3e%3c/g%3e%3cg%20opacity='.2'%3e%3ccircle%20stroke-width='0'%20fill-rule='evenodd'%20transform='matrix(-.76604%20-.64279%20-.64279%20.76604%200%200)'%20cy='-12.299'%20cx='-28.215'%20r='3.5391'%20fill='%23ffffff'/%3e%3c/g%3e%3c/svg%3e){kind=small}
Home
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Loading Inventory...
Barnes and Noble
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Current price: $180.00
Barnes and Noble
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy / Edition 1
Current price: $180.00
Loading Inventory...
Size: OS
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
You May Also Like
More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
Store Info
