Understanding Women's Magazines
investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including
Elle
,
Marie Claire
Cosmopolitan
Frank
New Woman
and
Red
and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.