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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer / Edition 1
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Barnes and Noble
Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer / Edition 1
Current price: $180.00
Barnes and Noble
Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer / Edition 1
Current price: $180.00
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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