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Barnes and Noble

Vertical Integration and Technological Innovation: A Transaction Cost Approach

Current price: $125.00
Vertical Integration and Technological Innovation: A Transaction Cost Approach
Vertical Integration and Technological Innovation: A Transaction Cost Approach

Barnes and Noble

Vertical Integration and Technological Innovation: A Transaction Cost Approach

Current price: $125.00
Loading Inventory...

Size: Hardcover

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Originally published in 1994 this volume investigates the relationship between a firm's decision to integrate vertically and its research and development (R & D) strategy. Literature on vertical integration is reviewed and a framework presented to analyze the costs and benefits of vertical integration. The theoretical basis for the proposed hypostheses is investigated and the hypotheses tested empirically.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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