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Voting: A Study of Opinion Formation in a Presidential Campaign / Edition 1
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Barnes and Noble
Voting: A Study of Opinion Formation in a Presidential Campaign / Edition 1
Current price: $49.00
Barnes and Noble
Voting: A Study of Opinion Formation in a Presidential Campaign / Edition 1
Current price: $49.00
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is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant,
is one of the most frequently cited books in the field of voting behavior.