The coincidence of economic interests inevitably gives rise to legal questions. A company which markets its products or services on the Internet and wants to avoid legal exposure has to deal with, inter alia, the following questions: The aim of this book is to give practical and concise answers to these questions. It is the first survey of the rules applicable in almost all major European jurisdictions, the United States, and other countries. As such, it enables companies which use the Internet as a tool for their international marketing—and the advisors of such companies—to assess and reduce the risks of the advertiser facing litigation in the target countries.