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Barnes and Noble

Well-Grounded: The Neurobiology of Rational Decisions

Current price: $30.00
Well-Grounded: The Neurobiology of Rational Decisions
Well-Grounded: The Neurobiology of Rational Decisions

Barnes and Noble

Well-Grounded: The Neurobiology of Rational Decisions

Current price: $30.00
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Size: Hardcover

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A neuroscientist reveals unique aspects of decision-making and the best strategies for protecting and enhancing the brain’s ability to navigate life’s uncertainties
Contingency calculations—the ability to predict the outcomes of decisions and actions—are critical for survival and success. Our amazing brains continually process past and current experiences to enable us to make the most adaptive choices. But when the brain’s information systems are compromised—by such varying conditions as drug addiction, poverty, mental illness, or even privilege—we can lose the ability to arrive at informed decisions.   In this engaging book, behavioral neuroscientist Kelly Lambert explores a variety of the modern factors that can lead to warped neural processing, or distorted realities she terms “brain bubbles.” Individuals who define success in terms of creature comforts and immediate gratification, for instance, may interact less with the physical and social world and thereby dull their ability to imagine varied contingency scenarios. The author underscores how continuous, meaningful, and well-grounded experiences are required if we are to make the best decisions throughout our lives.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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