Lucky Luke has been delighting millions of readers around the world as a comic hero for 78 years now.Due to this immense cultural and temporal span, the comic series itself ultimately also becomes a mirror of the prevailing social discourse through the decades.For this reason, this book deals with the representation of these overall societal developments and pays special attention to how the topics of gender representation, animal welfare, (gun) violence, health awareness & representation of harmful substances), stereotypes and racism were dealt with in the comic series.With a critical eye and through the use of hermeneutic analysis, this book aims to show how the portrayal of heroes, villains and conflicts has changed over the decades. Comics are seen as a mirror of their time - and as a medium that impressively depicts the transformation of Western society.