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Barnes and Noble

Whale Hunting: How to Land Big Sales and Transform Your Company

Current price: $27.95
Whale Hunting: How to Land Big Sales and Transform Your Company
Whale Hunting: How to Land Big Sales and Transform Your Company

Barnes and Noble

Whale Hunting: How to Land Big Sales and Transform Your Company

Current price: $27.95
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Size: Hardcover

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Using the ancient Inuit whale hunt as a metaphor for big sales,
Whale Hunting
gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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