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Barnes and Noble

What Is Your One Sentence?: How to Be Heard the Age of Short Attention Spans

Current price: $24.00
What Is Your One Sentence?: How to Be Heard the Age of Short Attention Spans
What Is Your One Sentence?: How to Be Heard the Age of Short Attention Spans

Barnes and Noble

What Is Your One Sentence?: How to Be Heard the Age of Short Attention Spans

Current price: $24.00
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Size: Paperback

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Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.
What Is Your One Sentence?
will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn to:
Use the one sentence approach to tackle complex messages
Take five simple steps to find one sentence that launches a dialogue
Identify the basics of a memorable one sentence
Speak in an authentic voice
Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress,
provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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