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Barnes and Noble

Whyography

Current price: $23.99
Whyography
Whyography

Barnes and Noble

Whyography

Current price: $23.99
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Every day in America, women business owners are denied access to resources to achieve success. But a growing community of fierce founders is refusing to settle for the status quo. They're rejecting gender and cultural biases and taking matters into their own hands. They know what they stand for, and they want everyone else to know too. They've made a monumental shift in the way they talk about their business. Rather than focusing on WHAT they do, they're leading with their WHY. A Whyography is your founder story fueled by purpose. It combines the principles of storytelling and the power of purpose to honor your journey and what it took to get where you are today. It articulates the problems you're solving and the difference you're making in the world. Your Whyography connects you with consumers, investors and employees who align with your values, revere your brand, and become your biggest advocates. This guidebook to developing your Whyography includes dozens of exercises and examples, plus the inspirational stories of more than 30 fierce founders who are leading with their WHY.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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