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Barnes and Noble

Wiley Pathways E-Business / Edition 1

Current price: $105.75
Wiley Pathways E-Business / Edition 1
Wiley Pathways E-Business / Edition 1

Barnes and Noble

Wiley Pathways E-Business / Edition 1

Current price: $105.75
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For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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