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Barnes and Noble

World My Mind, Mind the World: Key Mechanisms of Consciousness People, Animals and Machines

Current price: $34.90
World My Mind, Mind the World: Key Mechanisms of Consciousness People, Animals and Machines
World My Mind, Mind the World: Key Mechanisms of Consciousness People, Animals and Machines

Barnes and Noble

World My Mind, Mind the World: Key Mechanisms of Consciousness People, Animals and Machines

Current price: $34.90
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Size: Hardcover

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Not consciousness, but knowledge of consciousness: that is what this book communicates in a fascinating way. Consciousness is the thread that links the disappearing gorilla with the octopus suffering from a stomach ache, and the person under anaesthetic with a new born baby. How these are different, yet illustrative, of consciousness is revealed in this accessible book by one of the world's leading thinkers and neural computing engineers. Igor Aleksander addresses this enigmatic topic, by making us understand the difference between what happens to us when thinking consciously and when sort of thinking when dreaming or when not conscious at all, as when sleeping, anaesthetised or knocked out by a blow on the head. The book also tackles the larger topics of free will, choice, God, Freud (what is 'the unconscious’?), inherited traits and individuality, while exploding the myths and misinformation of many earlier mind-hijackers. He shares the journey towards building a new model of consciousness, with an invitation to understand 5 axioms or basic ideas, which we easily recognise in ourselves.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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