In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established expert on writing and communication, jourbanalism professor Carl D. Hausman, can make you a better writer, regardless of your experience and current skill level; and will teach you how to vastly improve your written communication through a straightforward, easy-to-follow method. This book doesn't just cover the essential "mechanics" of good writing; it focuses on developing the more subtle skills of infusing your writing with eloquence, power, accuracy, and persuasiveness—and it shows readers how to achieve those qualities with no-nonsense advice. The information is highly accessible, sometimes amusing, and replete with memorable examples that demonstrate what works and teaches a strategy for solving any writing problem. It is essential reading for anyone who wants to write effectively, in any form, from emails to complaint letters to social media.