Leadership is the most important trait in a good business owner. You must have the ability to create a culture and core values that your employees trust and respect. In order to be a successful leader, you must use both intrapersonal and interpersonal skills to lead your team, customers and employees.
The book's core message is that while leadership can be learned, it must be practiced. It encourages leaders to put trust in their employees, because they have the ability to do great things if given the right tools and encouragement. The main concepts introduced in this book include emotional intelligence, hope, humility, and empathy. The author emphasizes that if leaders focus on these traits both inside themselves and with their work teams and clients, they will be able to help their businesses grow and maximize their potential.